Well, I think, a “wall of of text” is not defined by the amount of characters. To create a wall of text you need two things: lots of characters, and lots of missing line breaks / paragraphs. I’m completely aware of that, and I’m always trying to section and format my texts in a manner that makes it usable for readers ;) I think the limit of 990 chars is not contributing to avoid walls of text. (It’s easy to build a a wall of text with only 500 chars, but I think you got what I mean…)
2. Achieving. There are many pet battling achievements in game, and following the natural trail through the Taming [Continent] achievements up to Pandaria, and then on to the Spirit Tamers, Beasts of Fable and the Celestial Tournament was an epic journey for me and for many others. It's well worth doing. The Celestial Tournament is still, IMO, the pinnacle of PvE pet battling. However, WoD and Legion and BfA have added more battling achievements.