Keep in mind that these quests are optional, and are not necessary to continue leveling and capturing companions. They are also account-wide, so if you complete the quest chain on one character, you will not be able to complete it again on another. However, any progress that you've made will be saved and you can pick up where you left off in the quest chain on another character. The dailies that you've unlocked will also be accessible by all your toons.
The primary goal of Conflict and Strife is to provide an interesting choice in PvP by allowing access to an extra PvP Talent. It’s not necessarily going to be a strong option for PvE. The acquisition of this Essence is via PvP, and is totally optional for PvE-focused players. While there may be interesting PvE uses for some of the choices, it is not expected to be a strong competitor on usual PvE criteria (like total throughput) on every spec.