To actually get access to the beta, which has already started and continue to add more players, you need to sign up via your Blizzard account management page. Under Games & Subscriptions, scroll down to Beta Access and visit the Beta Profile Settings page. Once there, you’ll see a grid of available betas you can opt into. Once you’ve checked WoW Classic, hit Update Preferences and you’re set.
The argument for this is simple: what makes classic WoW great to one player might be different from what makes it great for another. And who are Blizzard's designers to say which old features were just good or bad design for each player? It's an approach that shows Blizzard believes (at least to some degree) that WoW doesn't just belong to its creators but to its fans. That struggle between authorial intent or game design orthodoxy and "the player is always right" is at the heart of many of gaming's big contemporary controversies. But so far, Blizzard seems committed to its plan with regard to WoW Classic.